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We’ve had this collar on our dog for three beach trips and a muddy hike, and it still looks brand new with zero smell—the upcycled backing is a genius touch. The purple stars pattern is even cuter in person, and the no-stink claim actually holds up after a full day of swimming.

Took it on a beach trip and the waterproof backing held up perfectly, even after a full dunk in the waves. The upcycled material feels sturdy but not stiff, and the purple stars pattern still looks bright after a rinse. No smell at all, which is a huge win for a dog collar.

My dog rolled in something foul at the park and a quick rinse under the hose had the collar smelling like nothing again, which is a miracle for us. It’s held up through a week of daily swims and still looks as bright as the day it arrived.